If you are a business that makes outbound calls to your customers, you want to make sure that your calls are answered and not ignored. You may have something important, valuable, or beneficial to say, but if your customers don’t know who is calling or don’t trust the caller ID, they are likely to reject the call.
One of the ways to improve your answer rates and increase your customer loyalty is to display your business name and information on caller ID. This means that when you call your customers, they will see not only your phone number, but also your business name, logo, location, website, reason for calling, and other relevant details that can help you stand out from other callers and persuade them to pick up the phone. By displaying your business name and information on caller ID, you can:
- Establish trust and credibility with your customers
- Increase brand awareness and recognition
- Reduce the chance of being blocked or reported as spam
- Improve your customer service and satisfaction
How to Display Your Business Name and Information on Caller ID
There are different methods to display your business name and information on caller ID, depending on the type of phone number you have and the carrier you use. Here are some of the common methods:
- CNAM: CNAM stands for Caller Name Delivery, and it is a service that allows you to display your business name on the caller ID of landline phones. To use CNAM, you need to have a toll-free number or a local number that supports CNAM. You also need to register your phone number and business name with a CNAM database provider. The CNAM database provider will then submit your information to the carriers that use their service. However, not all carriers use the same CNAM database provider, so you may need to register with multiple providers to ensure that your caller ID is consistent across different networks. Additionally, CNAM does not work on mobile phones, so you may need another method for reaching mobile customers.
- STIR/SHAKEN: STIR/SHAKEN is a new technology that aims to prevent spoofing and robocalling by verifying the identity and authenticity of callers. STIR stands for Secure Telephone Identity Revisited, and SHAKEN stands for Signature-based Handling of Asserted Information Using Tokens. Together, they form a framework that allows carriers to exchange digital certificates that confirm that the caller ID information is accurate and has not been altered. To use STIR/SHAKEN, you need to have a phone number that supports this technology and a carrier that has implemented it. You also need to obtain a digital certificate from an authorized certificate authority. The certificate authority will then assign you a level of attestation (A, B, or C) based on the verification of your identity and phone number ownership. The higher the level of attestation, the more likely that your caller ID will be displayed as verified or trusted by the recipients.
- Enhanced Caller ID: Enhanced Caller ID is a service that allows you to display more than just your business name on the caller ID of mobile phones. With Enhanced Caller ID, you can also display your logo, location, website, reason for calling, and other relevant information that can help you attract and engage your customers. To use Enhanced Caller ID, you need to have a phone number that supports this service and a carrier that offers it. You also need to register your phone number and business information with an Enhanced Caller ID provider. The Enhanced Caller ID provider will then deliver your information to the carriers that use their service. However, not all carriers support Enhanced Caller ID, so you may need to check with your carrier before signing up for this service.
Why You Should Display Your Business Name and Information on Caller ID
Displaying your business name and information on caller ID is not required, but it can have many advantages for your business and your customers. By displaying your business name and information on caller ID, you can:
- Boost your answer rates: According to a study by [a leading caller identification company], businesses that use Enhanced Caller ID can increase their answer rates by up to 56%. This means more opportunities to connect with your customers and generate leads, sales, and revenue.
- Protect your reputation: By displaying your business name and information on caller ID, you can avoid being labeled as spam or scam by the recipients or by third-party apps that block unwanted calls. This can help you maintain your brand image and avoid losing potential customers.
- Provide better customer service: By displaying your business name and information on caller ID, you can provide more information and context to your customers before they answer the phone. This can help them prepare for the call and reduce any confusion or frustration. It can also help you customize your communication and build rapport with your customers.
How to Get Started with Displaying Your Business Name and Information on Caller ID
If you are interested in displaying your business name and information on caller ID, here are some steps you can take to get started:
- Check your phone number type and carrier: Depending on the type of phone number you have (toll-free, local, etc.) and the carrier you use, you may have different options and requirements for displaying your business name and information on caller ID. You can contact your carrier or phone number provider to find out what services they offer and what steps you need to take to display your business name and information on caller ID.
- Choose a method to display your business name and information on caller ID: Depending on your needs and goals, you may want to use one or more of the methods mentioned above, such as CNAM, STIR/SHAKEN, or Enhanced Caller ID. You can compare the features, benefits, and costs of different methods and choose the one that suits your business best.
- Register your phone number and business information: Once you have chosen a method to display your business name and information on caller ID, you can register your phone number and business information with the service provider. You may need to provide some documents or verification to prove your identity and phone number ownership. You may also need to update or modify your information from time to time to ensure its accuracy and relevance.
- Monitor and measure your results: After displaying your business name and information on caller ID, you can monitor and measure the impact of displaying your business name and information on caller ID on your answer rates, customer engagement, and business performance. You can use tools like [a caller identification platform] or [a caller ID reputation service] to track and analyze your call data and optimize your caller ID strategy.
Displaying your business name and information on caller ID is a simple and effective way to improve your outbound calling results and enhance your customer experience. Showing your customers who you are and why you are calling can increase your answer rates, protect your reputation, and provide better customer service. To display your business name and information on caller ID, you can use methods like CNAM, STIR/SHAKEN, or Enhanced Caller ID, depending on your phone number type, carrier, and needs. You can also use tools like a caller identification platform or a caller ID reputation service to manage and optimize your caller ID strategy.
