If you are an international business that calls customers in the US, you may face some challenges with your call data reputation. Call data reputation is the score that determines how your calls are labeled and displayed by the carriers and call-blocking apps. A poor call data reputation can result in your calls being marked as spam, scam, or blocked altogether.
Fortunately, there are some steps you can take to manage your call data reputation internationally and ensure that your calls reach your customers with a positive and branded caller ID. In this article, we will cover five subheadings that will help you understand and improve your call data reputation across borders.
What is Call Data Reputation and Why Does It Matter?
Call data reputation is a score assigned to phone numbers by the major cell carriers (e.g., AT&T, Verizon, and T-Mobile), similar to a credit score. This score helps to identify unknown phone numbers and determine their risk profile. Every phone number has an associated score, or reputation, which is calculated by cell phone carriers based on various factors, such as:
- The frequency and volume of calls made from the number
- The answer rate and duration of calls received by the number
- The feedback and complaints from the recipients of the calls
- Compliance with the regulations and standards of the industry and the country
Call data reputation matters because it affects how your calls are perceived and treated by your customers and prospects. A good call data reputation means that your calls are displayed with a clear and accurate caller ID that matches your brand name and identity. A bad call data reputation means that your calls are labeled as spam, scam, fraud, or unknown, which can lower your answer rates and conversions.
Moreover, call data reputation matters because it can impact your deliverability and compliance. If your calls are flagged or blocked by the carriers or call-blocking apps, you may not be able to reach your customers at all, or you may face legal consequences for violating the rules and regulations of the country you are calling into.
Therefore, it is important to monitor and manage your call data reputation internationally to ensure that your calls are delivered with trust and transparency.
How to Monitor Your Call Data Reputation Internationally
The first step to manage your call data reputation internationally is to monitor it regularly across all the major carriers and call blocking apps. This will help you identify any negative labels or flags that may affect your call performance and customer experience.
One of the best ways to monitor your call data reputation internationally is to use a service like Call Confident, which provides you with a comprehensive view of your phone number health scores on the top call data brokers. Services like this also allow you to see how your calls will look before you even call into the US, using actual US-based devices with real numbers.
With caller ID reputation services, you can upload large lists of phone numbers to check their ratings, receive notifications in real-time about flags, and access detailed dashboards that give you all the data you need in one place to take action and increase your call completion rates.
How to Improve Your Call Data Reputation Internationally
The second step to manage your call data reputation internationally is to improve it by taking proactive measures to avoid or remove any negative labels or flags that may harm your call performance and customer experience.
Some of the best practices to improve your call data reputation internationally are:
- Use clean and verified phone numbers that match your brand name and identity
- Avoid using spoofed or masked phone numbers that may trigger suspicion or distrust
- Limit the frequency and volume of calls made from the same number to avoid being flagged as spam
- Respect the time zones and preferences of your customers and prospects when calling them
- Provide value and relevance to your customers and prospects with every call
- Follow the rules and regulations of the industry and the country you are calling into
- Request feedback and reviews from your customers and prospects after each call
- Respond promptly and politely to any complaints or requests from your customers and prospects
How to Remediate Flagged Phone Numbers Internationally
The third step to manage your call data reputation internationally is to remediate any flagged phone numbers that may affect your call performance and customer experience.
If you find out that your phone numbers have been flagged as spam or scam by any of the carriers or call blocking apps, you need to act quickly and resolve the issue before it becomes detrimental for your business.
Some of the steps you can take to remediate flagged phone numbers internationally are:
- Contact the carrier or call blocking app that has flagged your number and request a review or removal of the flag
- Provide evidence and documentation that proves your legitimacy and compliance as a business
- Explain the purpose and value of your calls and how they benefit your customers and prospects
- Apologize for any inconvenience or misunderstanding that may have caused the flag
- Replace the flagged phone number with a new or clean one if the flag cannot be removed or if it persists
How to Maintain Your Call Data Reputation Internationally
The fourth step to manage your call data reputation internationally is to maintain it by keeping your phone numbers in good standing and fostering trust with the carriers and call blocking apps.
Some of the ways to maintain your call data reputation internationally are:
- Monitor your call data reputation regularly and address any issues or flags as soon as possible
- Use a service like Caller ID Reputation to keep track of your phone number health scores and call performance
- Optimize your calls for the customer journey and provide a positive and branded caller ID
- Comply with the standards and protocols of the industry and the country you are calling into, such as STIR/SHAKEN, which is a framework that verifies the identity of callers and prevents spoofing
- Build long-term relationships with your customers and prospects by providing value and satisfaction with every call
Conclusion
Call data reputation is a crucial factor that affects how your calls are perceived and treated by your customers and prospects in the US. As an international business, you need to monitor, manage, mitigate, and maintain your call data reputation across borders to ensure that your calls are delivered with trust and transparency.
By following the steps and best practices outlined in this article, you can improve your call data reputation internationally and increase your answer rates and conversions. If you need more help or guidance on how to manage your call data reputation internationally, you can contact us at Call Confident, where we provide expert solutions for outbound calling optimization. We can help you monitor, improve, remediate, and maintain your call data reputation internationally using our advanced technology and experience.
